8 Things To Avoid When Promoting CBD Products Online
Promoting cannabis, cannabidiol, THC, hemp, kratom, kava, or anything similar is complicated – period! There are too many regulations surrounding these substances, even after the evolution of the legal framework controlling them. It’s mandatory for business owners and any CBD agency handling the digital marketing aspect of the company to stay updated on the rules. What is permissible today may not remain so tomorrow.
Now, when it comes to marketing cannabidiol, it isn’t always about knowing what you must do. You also need to be aware of what you must avoid. That’s why you’ll learn here.
1. No false claims
Endorsing the perks of a product is one thing, but making false or baseless claims is entirely different. Neither the CBD brand nor its digital marketing partner should promote cannabidiol as a cure-all. The FDA has yet to approve CBD as a medicine that can cure certain conditions.
2. No medical illustrations
A CBD digital
marketing company can’t
resort to any medical-related images to advertise your product. Pictures of
nurses, doctors, pills, or syringes are inadmissible.
3. Keep minors away
The best CBD agency understands that cannabidiol isn’t for minors. Naturally, it won’t create any advertising material for people below 18.
4. Claims regarding potency or quality
Cannabidiol brands can’t make unproven claims about product potency or quality. The digital marketing partner of the company can’t do it, either. All products must meet specific standards pertaining to concentration, purity, and others set by the FDA or the state.
5. Using inappropriate venues
A venue doesn’t necessarily have to be a physical location, especially in digital marketing. Digital marketers use the digital world for advertising, and in this world, there are places appropriate and inappropriate for publicizing CBD products. You can’t use social media platforms to bring your products in front of people, and neither can your digital marketing agency.
6. Not an enchantment
Yes, CBD can be anything, but not a cure-all. So, make sure that you promote your product accordingly. Your CBD marketing company should adhere to this rule as well.
7. Product misrepresentation
Product misrepresentation is a red flag in the sphere of marketing CBD. You can’t make any false or deceptive claims about quality, effectiveness, or raw materials used in your merchandise.
8. Make statements carefully
Never make statements suggesting CBD is safe and effective for all illnesses. You can’t do it without backing your claims with scientific evidence. This rule dictates both digital and retail marketing. For retail marketing, there are a few other things to avoid, such as making false claims, not adding a warning label, misleading customers about product potency or concentration, or twisting the facts regarding the effects of your products.
Endnote
Well, there you have it – things you shouldn’t do
when marketing your products online. As long as you work with a reputable CBD
agency, you can expect them to stick to the rules above. You only need to
seek out such an agency to gain a foothold in the ever-evolving market of
cannabidiol.
Must Read: Why Dominate the Online CBD Market: Expert Marketing Strategies Revealed